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Rahul Jadhav
Selected work
Business & marketing websitesDesign work

Website Design

Homepages and inner pages for businesses in recruitment, agriculture, education, and food — designed to explain an offer quickly and lead visitors to the next step.

See the DODA and Farmpal logos(opens in a new tab)
Context
Website designs from 2017–2019, created while I worked at REI Systems India. Contact details and photos of real people are cropped out.
Date
2017–2019
My role
Web and visual design
Scope
Homepage designContent structureIconographyResponsive layouts
Farmpal homepage hero with a full-width photo of vegetable crates and the headline “Connecting Farmers directly to Business”.
Farmpal homepage. A one-line promise over a full-bleed photo of fresh produce.

The need

The goal for each site was to answer a visitor’s first questions — what is this, is it for me, what do I do next — within the first screen or two.

Design decisions

Lead with one sentence
Each homepage opens with a single headline that states the offer — “Connecting Farmers directly to Business”, “Search the Perfect University & Perfect Course” — before any detail.
Services as scannable icons
Offerings are broken into short, icon-led items (DODA’s six services, Farmpal’s five supply-chain steps) so visitors can find what applies to them at a glance.
Put the main task first
Where a site exists to help someone do something — like finding a university — the search form sits in the hero instead of further down the page.
Brand and site designed together
For DODA and Farmpal I designed the logos as well, so colours and icon style carry straight from the mark into the website.

Screens

Full Farmpal homepage: hero, five supply-chain feature cards, and three value cards for farmer empowerment, transparency, and accountability.
Farmpal, full homepage. The promise, then the supply chain in five steps, then the values behind it.
DODA homepage with a laptop hero image, a welcome headline, a short introduction, and six red service icons for recruitment, training, internships, education, and events.
DODA. A short introduction and six service icons in the brand red — the same red as the DODA logo.
Zoom Abroad homepage with a university and course search form in the hero, trending universities shown as percentage rings, and filter options by profession, course, and assessment.
Zoom Abroad. University search is the first thing on the page, followed by trending universities and ways to filter.
Signature Concoctions events page with a category list on the left and event cards with food photos, dates, and read-more buttons.
Signature Concoctions. Cooking classes and events filtered by type, with photo-led cards for each event.

What the designs cover

  • Homepages for recruitment, agriculture, education, and food businesses.
  • A listing page with category navigation.
  • Logo and website designed together for DODA and Farmpal.